Augmented Reality (AR)

Augmented has now become a catchphrase, but this expertise is still a furtive for many society. So let’s provide a clear description: augmented reality is the overlap of digital subject on the real world atmosphere. Simulated or computer generated objects can be in several characteristics: images, videos, or interactive data.

In other words, if you see the real world enhanced with computer generated objects, that’s AR. Visualize you want to buy a piece of furniture – a chair, for example. Augmented reality expertise can help you check how other chairs will look in your room and pick the one that suits more.

So how can you bring about AR understandings to life? There are two main approaches:

Portable devices

AR is the furthermost handy reality technology, as those can use their smartphones or tablets to proceed augmented reality apps. AR applications use a smartphone camera to catch the real world; simulated objects are then overlapped and people can see them on their smartphone screen.

That’s how normal AR apps work, the best example being Pokemon Go. Billions of people have used their smartphones to play this game and catch simulated Pokemons that they can only realise on their smartphone screens.

Smart glasses and AR headsets

A different way to create AR experiences is to use superior smart glasses or headphones. Unlike VR earphones, these AR glasses and headphones don’t engage users into a fully virtual atmosphere but just add digital objects to the real world. With Google Glass, for example, digital data is proposed right in front of the consumer’s eyes.

Applications of Augmented Reality Expertise

Now that you know what AR is and how it workings, try to guess what businesses this expertise can be used in. And no, gaming doesn’t count. Nevertheless Pokemon Go was a real invention in smartphone games, augmented reality technology has a many more to deal.

AR, in fact, grow up useful in a collection of fields, from advertising to medicine. Let’s have a look at what industries augmented reality expertise can be used in.


Augmented reality helps marketers and advertisers reach out to their audiences more effectively. Not like conservative ads, AR ads are interactive and engaging so they not only promote sales but increase brand awareness as well.


Manufacturing is an industry where new technologies can give an economical benefit. Augmented reality helps businesses enhance yield and excellence. In what way? Manufacturing personnel can get assist from AR gadgets to cut down human error, minimize time, and enhance competence.


Lots of people wish making purchases on the internet. E-shopping is handy, time consume, and cash redeemable. But what if a product is not precisely what the buyer anticipated when it reaches? AR applications are a finest solution to this difficulty, as they permit consumers to virtually view or even try on items sold via online.


Augmented reality is predominantly suitable for navigation. Simulated objects intersecting the real world can show instructions and direct users to localities. Many industries use Augmented Reality to entice consumers to their shops; for example, “Yelp” has a Spectacles choice that give you an idea about nearby restaurants and cafes.

Maintenance and Repairs

Assume you want to repair something and you don’t know how. No doubt you would either spend a lot of time watching DIY (do it yourself) videos online or frankly ask an expert to do it for you. Here’s now a third choice, in spite of this you can use an elite augmented reality apps to help you do a repair.

If you think this is something from the future, you are entirely wrong. Corporations and individuals can use AR solutions to carry out maintenance and repairs today.